We gave the bees the food supplement and rest they so deserve after their hard work. We opened the first chain of mini-bars for bees, a replica of our Tamango bars but on a bee scale, made with our brewer's yeast and environmentally friendly materials. Where bees could feed, rest and enjoy a free bar of brewer's yeast after a long day of work. To this date, a plan is being implemented that seeks to bring more than 250 Beer-Bars to all Latin America, thus transforming the craft beer industry into a great ally for the preservation of bees.
In social networks the Beer Bars caused a furor, so much so that not only the bees wanted to go, but also other species demanded a space. In addition, the video uploaded on Tamango's RRSS was shared more than a million times reaching millions of users.
Agencia: DDB Chile
Presidente y CCO: José Ignacio Solari
Presidente y CCO: José Ignacio Solari
Director creativo: Jordán Cáceres
Redactora: Mariana Pozo
Directores de arte: Sebastián Muñoz - Javier Madrid
Redactora: Mariana Pozo
Directores de arte: Sebastián Muñoz - Javier Madrid
Post productor: Gonzalo Gallardo
Directora de cuentas: Carola Velasco
Directora de cuentas: Carola Velasco
